KC leadership team wanted to transition the website one area at a time, but first we needed to rethink the site architecture. Once we had that in place, each page or section of the website was treated like a mini sprint – with its own research, planning, wireframes, design, prototyping, development and testing.

KC had a lot of inconsistencies across their brand touch points, so before doing any design we decided it was important to build a design system to ensure everyone was using the same brand and UI elements no matter which department they worked in.

Since KC has designers working across different departments, as well as different agency partners, it can sometimes be difficult to get brand oversight on executions. During our audits we noticed a lot of creative that was taking too many liberties or just working with outdated assets. The leadership team asked me to pitch the importance of brand to the entire organization to get everyone excited and on board about being consistent, then then wanted me to put in place some documents and processes such as brand and photography guidelines, creative briefs and marketing templates.