OVERVIEW
Nomadist was a passion project that started to gain traction in the overlanding community. They were in a position to onboard several high level brands in the industry and felt that the current iteration of their own brand and website was lacking and not at all representative of where they want to go.
MY ROLE
UX Design • UI Design • Brand Development
TEAMMATES
Andy Wang (Strategy), George Blitzer (Front-end, Back-end development)
DURATION
4 weeks (Brand, Landing Page)
Brand Values
Inspirational Brands
Mind Map
Concepting
Making Your Mark
Embark on a journey where the unexplored beckons, and the untamed whispers your name.
This logo is based on the concept of tire tread impressions left behind as we leave behind the confines of routine, embrace the call of adventure and leave our mark, not only on the trails we tread but also on the landscape of our soul.
Moodboard
Logomark Evolution
Color Palette
